The finished wordmark ends up with an even shape that reads cleanly from left to right. The newer typeface has a tidier look with continuous, unbroken lines, rather than hard transitions. Instagram originally used the Billabong script, which likely inspired the updated typeface. American typographer Mackey Saturday created the brand’s signature freestyle script. Instead, Instagram chose to stay true to the spirit of the brand and its users with a decorative hand-drawn style. The Instagram logo font deviates from the typical modern or futuristic typeface that most technology logo designs feature. Once in a while, a tech company ignores industry trends in favor of off-beat branding.
A simple serif can add structure and impact to a short wordmark, especially for a well-established brand. Sony has played around with thin and condensed fonts in the past, but the overall look is strong and timeless. Combined with all caps, the slab serif creates a clean horizontal shape that’s pleasing to the eye. It dates back to 1845 - the brainchild of British designer Robert Besley.Īs a slab serif, Clarendon has thick, blocky strokes at the ends of letters. Sony has stuck with the Clarendon serif typeface for years, despite the sans serif craze. Chasing fads can backfire and weaken the brand equity of a long-standing business.
LinkedIn uses a version of Myriad Pro Bold.ĭon’t be afraid to ignore trends when it makes sense. Adobe isn’t the only big brand sporting this look. The letters “d” and “b” create visual balance in a short name, since they have the same ascending stroke and rounded back edge. Most of the Adobe wordmark is lowercase, which lends a youthful, casual feel to the word. The adaptable design works well in everything from body text to headlines and wordmarks. Noticing a sans serif trend? Myriad Pro Semibold is a humanist sans serif typeface custom-designed for Adobe. Humanist fonts are derived from the handwritten organic shapes of calligraphy, making them easier to read in a block of text. The Facebook logo font is the perfect symbol for social technology, combining geometric and humanist styles. The resulting font is more rounded and trades a hooked lowercase “a” for a shorter stem. In recent years, Facebook worked with the original designer, Eric Olson, to produce the next generation.
MYRIAD PRO FONT FAMILY ALL CAPS MOD
Until 2014, the Facebook logo font featured a custom mod of Klavika Bold. Instead of going with a completely new look, many tech companies tweak their existing typeface. Sometimes, a font family has to evolve with the brand. The Intel version blends square and round letters, some of which have tapered stems or arms.
However, it was important to Lester to keep the font family sophisticated and legible, never gimmicky. Neo Sans uses a sleek, square lettering that’s common for futuristic typefaces. The following year, Intel created a custom version for its framed wordmark and branding. Typography legend Sebastian Lester designed the futuristic typefaces Neo Sans and Neo Tech in 2004. The uniform proportions make the typeface easy to translate across print, web and mobile media. Google’s top priority was versatility - something all designers should be thinking about. Product Sans showcases consistent line weights, balanced proportions, and evenly rounded circles. Geometric typefaces put simplistic lines and forms in the spotlight. The Google logo font embodies the “less is more” spirit of today’s graphic design trends. Across the board, many tech brands are doing away with the decorative strokes and traditionalist vibe of serifs. In 2015, Google ditched the Catull BQ serif for a custom-designed geometric sans serif typeface. It’s no surprise that the industry leader in multimedia technology likes to be one of a kind. Check out these famous fonts top technology brands are using to stand out. In the tech world, that often translates to minimalist fonts that stress clean form over ornamentation. The right typeface and font should bring clarity and character to a logo wordmark. But every few years, tech designers latch onto popular styles and lose sight of innovation. People expect tech logo fonts to capture the same transformative feel with unfussy, nuanced design. Technology has a reputation for making things simple and streamlined. Not only does branding have to be unique and relevant it has to be readable. Modern audiences rapidly devour content with their eyes. Tech brands can’t overlook the role of great typography in logo design.
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